Big Franchise Brand vs Local "Real Estate CENTRE" Brand

Should be an obvious choice if you are a real estate agent looking to join a local office right? Not these days.

Here Is Why:

The business landscape is changing with all of the new real estate business models. What worked even 10 years ago may not work so well, or at all, today. New and Existing real estate companies are constantly challenging the industry with many disruptive new real estate models being launched. As an estate agent, you need to ask yourself: “what makes the real estate agency I want to join unique and sets itself apart from its competitors? Do I share their vision?

The Internet is a Great Equalizer

Both Small and Big real estate franchises now compete with each other on the same property portals, social media channels and in many cases, with the same back-end software. The tools are now there for everyone. A tech-savvy agent joining an agency who has outdated systems or don’t know what a tweet is, will feel frustrated soon. Since most of your leads will probably come from the internet, you should have a careful look at the systems the agency provides and on which portals they advertise. Also, have a look at the quality of their listings, do they portray a professional online image you can associate yourself with?

Working Local In A Global Marketplace™

Franchise real estate brands are expanding worldwide at a rapid pace. With this, brand exposure comes in numbers, with a lot of real estate companies focusing on their office and agent numbers. You reap from years of investment of refined business models and large national investments in marketing. On the other hand, there are a lot of boutique independent agencies who do really well in their local Cities & Towns: there is the personal touch of (in many cases) a family owned business and a stamp of local authority that promises more personal one-on-one service with clients. Business is not regional anymore, but real estate is local. Come Interview us anytime!

Real Estate Careers

Real estate careers are available for brand new agents, established or agents winding down their business, get answers to your career questions here. There’s limitless opportunity but, more importantly at Real Estate Centre we offer support. Feel free to call and Interview us anytime!

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